Fiskars Group decided to invest in the development of the Arabia factory and wanted to secure the factory’s operational preconditions also in the future. Arabia factory’s new mass and glaze production plant was opened on October 21st. Muotohiomo was responsible for the visual identity of this VIP event.
Muotohiomo also designed the idea how to meet VIP visitors and communicate the key issues and numbers of Arabia factory’s history. Mayor of Helsinki, Mr Jussi Pajunen opened the new production facilities. The new department of plant will particularly enhance the efficiency of Arabia’s color glaze production process, strengthening the factory’s role as Fiskars Group’s ceramic competence center.

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